H&V PR Reputation Radar research is an unique tool for business development. Your business competitiveness increases with systematic and planned marketing and communications with key messages that resonate with your commercial target groups. To be able to do this, the first task is to understand key factors in target group decision making process – who is at the top of their mind and why.
The Reputation Radar answers to these questions. With it we understand your position within the minds of your target group compared to competitors.
- What are the most important decision making criteria for the target group when choosing products/services that you offer?
- What is the decision making process like for the clients?
- Who are the competitors?
- What are your and competitors strengths and weaknesses in the most important decision making criteria of the clients?
- Open feedback and NPS-measurement can be included in the research.
As a result of H&V PR Reputation Research we have the facts needed to develop highly effective marketing and communications: we know what resonates with the target groups, how to win the competitors and which concrete topics are needed in the key messages.
The research process of H&V PR Reputation Radar combines quantitative and qualitative methods and the research can be repeated e.g. annually to measure the effectiveness of marketing and communications operations as well as to understand what new trends are emerging in the market.